Digital Marketing Manager

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟱-𝟯𝟬 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Bengaluru

As a Digital Marketing Manager, you will lead digital marketing initiatives across paid advertising, search engine optimization, social media, content marketing, and e-commerce platforms. You will work closely with sales, product, creative, and business teams to develop effective campaigns that align with business objectives and customer needs.

You will be responsible for managing marketing budgets, analyzing campaign performance, optimizing conversion funnels, and identifying opportunities to improve customer acquisition and retention. Experience in healthcare marketing and e-commerce will be valuable in developing targeted campaigns, building customer trust, and driving sustainable online growth.

Requirements

• Key Responsibilities
• Digital Marketing Strategy:
• Develop and implement comprehensive digital marketing strategies aligned with business goals, brand positioning, and customer acquisition objectives.
• Performance Marketing:
• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant digital platforms to maximize ROI and improve conversion rates.
• E-commerce Growth:
• Drive online sales and customer engagement through digital campaigns, product promotions, conversion rate optimization, and improvements across the customer journey.
• Healthcare Marketing:
• Develop targeted marketing campaigns for healthcare products, services, or solutions while ensuring accuracy, credibility, and compliance with applicable advertising guidelines.
• SEO and Content Marketing:
• Improve organic visibility through search engine optimization, keyword research, content planning, website optimization, and relevant content initiatives.
• Social Media Management:
• Plan and manage social media campaigns to strengthen brand awareness, engage target audiences, and generate qualified leads.
• Campaign Analytics and Reporting:
• Monitor key performance indicators such as cost per acquisition (CPA), return on ad spend (ROAS), conversion rates, website traffic, and customer acquisition cost (CAC).
• Budget Management:
• Allocate and manage digital marketing budgets effectively, identifying opportunities to reduce acquisition costs and improve campaign profitability.
• Conversion Rate Optimization:
• Analyze user behavior, landing pages, and conversion funnels to identify improvement opportunities and increase campaign effectiveness.
• Customer Acquisition and Retention:
• Develop strategies to attract, engage, and retain customers through personalized campaigns, remarketing, email marketing, and lifecycle marketing initiatives.
• Cross-functional Collaboration:
• Work with creative, content, sales, product, and technology teams to deliver integrated marketing campaigns and consistent brand communication.
• Market Research and Competitor Analysis:
• Track industry trends, customer preferences, competitor activities, and emerging digital marketing tools to identify growth opportunities.
• Performance Reporting:
• Prepare regular campaign reports, evaluate marketing effectiveness, and provide actionable recommendations to improve business outcomes.
• What Makes You a Great Fit?
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, performance marketing, or growth marketing.
• Hands-on experience managing paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Strong understanding of e-commerce marketing, online customer acquisition, conversion optimization, and revenue growth strategies.
• Experience in healthcare, health-tech, wellness, pharmaceutical, or related industries is highly desirable.
• Good knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and remarketing strategies.
• Experience using Google Analytics 4, Google Tag Manager, Search Console, and marketing automation or CRM tools.
• Ability to analyze campaign data and translate insights into actionable marketing strategies.
• Understanding of marketing metrics, including ROAS, ROI, CPA, CAC, conversion rates, and customer lifetime value (CLV).
• Experience managing marketing budgets, conducting A/B tests, and optimizing campaigns for measurable results.
• Strong understanding of e-commerce platforms, website analytics, landing page optimization, and digital sales funnels.
• Awareness of healthcare advertising standards, data privacy requirements, and responsible communication of healthcare-related claims.
• Excellent communication, analytical thinking, project management, and stakeholder coordination skills.
• A proactive, performance-oriented mindset with the ability to manage multiple campaigns, meet deadlines, and drive continuous improvement.