Performance Marketing Specialist

About the Opportunity:

We’re looking for a Performance Marketing Specialist to own and scale SpotDraft’s paid social and paid search engines across Google, Bing, Linkedin, Meta and emerging AI ad channels like ChatGPT. This is not a spend-to-grow role. We expect every dollar to have a reason behind it and a number attached to it. You’ll be measured on pipeline quality and efficiency, not impressions or clicks. If you treat a budget like it’s your own and get energized by squeezing more qualified pipeline out of every campaign, this is it.

• Requirements:
• - 3+ years of hands-on Performance Marketing experience, with B2B SaaS strongly preferred.
• - Deep Google and Bing Ads expertise. You’ve built and managed search campaigns end to end, covering account structure, keyword strategy, bidding, and conversion tracking.
• - Exposure to ChatGPT ads or other AI-native ad surfaces. Deep experience isn’t required, but curiosity and a willingness to test early are.
• - Proven track record in LinkedIn Ads and B2B Paid Social. You know how to target niche buyer personas, build full-funnel paid social architectures, and drive high-intent demo requests and qualified pipeline - Budget discipline. You have a track record of improving CAC and cost per qualified opportunity, and you know when to cut spend as well as when to scale it.
• - Analytical rigor. You’re comfortable with attribution, funnel metrics, and tying paid spend to pipeline and revenue, not just MQLs.
• - AI literacy. You use modern tools (Claude, ChatGPT, etc.) to speed up analysis, ad copy testing, and reporting.
• What you’ll own:
• - Paid Search: Plan, launch, and optimize Google and Bing campaigns targeting legal, legal ops, and procurement buyers.
• - Paid Social: Build, run, and scale targeted LinkedIn and Meta campaigns aimed at legal, legal ops, and procurement personas to drive high-intent demo requests and qualified pipeline.
• - AI Ad Channels: Run structured, controlled tests on ChatGPT ads and similar emerging platforms, and recommend where to double down.
• - Budget Management: Allocate and pace spend against clear targets, report on efficiency, and reallocate quickly based on what the data shows.
• - Experimentation: Run disciplined A/B tests on keywords, ad copy, landing pages, and audiences. Every test should have a hypothesis.
• - Measurement & Reporting: Own conversion tracking and attribution hygiene, and give leadership a clear view of spend, pipeline, and ROI.
• - Cross-functional Partnership: Work with Content, Product Marketing, and Sales to sharpen messaging and close the loop on lead quality.
• Why SpotDraft?
• - Brilliant teammates—Work with some of the sharpest minds in legal tech.
• - Expand your network—Interact with top founders, investors, and industry leaders.
• - Real impact—Take ownership of projects and see your work in action.
• - Big goals, bold moves—We trust you to deliver, innovate, and push boundaries.

Our Core Values

• - Our business is to delight Customers - Be Transparent. Be Direct - Be Audacious - Outcomes over everything else - Elevate each other - Be Passionate. Take Ownership.
• - Be 1% better every day
• All candidates’ personal data shared during the recruitment process will be handled with utmost confidentiality and used solely for hiring purposes, in line with applicable data protection regulations.
• *SpotDraft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status