Category Lead

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟯𝟬 𝗟𝗣𝗔)

Experience: 5+ yrs

• Location: Bengaluru
• We are looking for a commercially driven
• Category Lead / Head of Commerce to lead and scale the organisation’s consumer commerce business. This role combines
• P&L ownership, revenue growth, marketplace expansion, performance marketing, merchandising, and offline retail development

The ideal candidate will have experience in D2C, consumer technology, marketplaces, or digital commerce, with a strong track record of driving revenue, improving profitability, and building scalable growth strategies. You will take ownership of business performance while strengthening customer acquisition, conversion, retention, and operational efficiency.

Requirements

• Key Responsibilities
• Own the end-to-end P&L for the commerce category, including revenue, margins, customer acquisition costs, retention, and profitability.
• Develop and execute strategies to accelerate category growth while maintaining sustainable unit economics.
• Identify opportunities for revenue expansion, margin improvement, customer lifetime value (LTV), and repeat purchases.
• Lead marketplace expansion and optimise performance across relevant e-commerce platforms.
• Improve product listings, catalogue quality, pricing, visibility, assortment, and conversion rates across digital channels.
• Identify and develop new customer acquisition channels and revenue opportunities.

Drive performance marketing initiatives across

• Meta, Google, and other digital advertising platforms
• Monitor and optimise customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, retention, and repeat purchase behaviour
• Own merchandising strategy, product assortment planning, pricing, and category positioning.
• Manage supplier relationships, inventory planning, product availability, and coordination with supply chain teams.
• Use customer insights, sales trends, and market intelligence to refine product selection and category strategy.
• Lead the strategy and execution of offline retail expansion, including location selection, store economics, operating models, and rollout plans.
• Establish analytical frameworks, dashboards, and performance metrics to monitor business health.
• Conduct regular business reviews, identify performance gaps, and implement corrective actions.
• Collaborate with cross-functional teams to improve operational efficiency and deliver a consistent customer experience.

What Makes You a Great Fit

• 5+ years of experience in category management, e-commerce, D2C, consumer technology, marketplace operations, or digital commerce.
• Proven experience managing revenue growth, business performance, and commercial outcomes.
• Strong understanding of P&L management, gross margins, contribution margins, and unit economics
• Experience scaling businesses through online marketplaces and direct-to-consumer channels.
• Hands-on knowledge of performance marketing across Meta, Google, and other acquisition platforms.
• Strong understanding of CAC, ROAS, conversion optimisation, customer retention, and LTV.
• Experience with merchandising, assortment planning, pricing strategies, inventory management, and supplier relationships.
• Exposure to offline retail expansion, store operations, or omnichannel commerce will be an advantage.
• Strong analytical skills with the ability to translate data into actionable business decisions.
• Excellent stakeholder-management, communication, negotiation, and problem-solving skills.
• Ability to work effectively across marketing, product, operations, finance, and supply chain teams.
• A proactive, ownership-driven mindset with the ability to manage multiple priorities in a fast-paced environment.
• A

B.Tech, MBA, or equivalent qualification

is preferred.