Social Media Strategist

Job Summary

• We are looking for a creative, strategic and results-driven Social Media Strategist / Digital Marketing & Content Lead to build and grow the company's online brand presence from the ground up.
• The ideal candidate must be able to independently develop marketing strategies, create engaging content, manage social media platforms and drive brand awareness, audience engagement and business growth.
• This role requires someone who can take ownership of the entire digital marketing process, from planning and content creation to execution, performance analysis and optimisation.

Key Responsibilities

• 1. Social Media Strategy & Planning • Develop and implement comprehensive social media and digital marketing strategies.
• • Establish the company's online brand positioning and content direction from scratch.
• • Identify suitable social media platforms based on business objectives and target audiences.
• • Plan and manage monthly content calendars, campaigns and marketing activities.
• • Independently manage social media accounts and overall content strategy.

2. Creative Content Development

• • Conceptualise, create and execute original and engaging content across social media platforms.
• • Develop creative content ideas that align with the company's brand identity and business objectives.
• • Write compelling captions, marketing copy and storytelling content.
• • Plan, shoot, edit and produce short-form videos, promotional materials and other digital content.
• • Continuously explore innovative content formats and marketing trends to improve audience engagement.

3. Social Media Growth & Performance

• • Build and grow the company's social media presence, followers, reach and engagement organically.
• • Develop strategies to attract relevant target audiences and potential customers.
• • Monitor social media performance and analyse key metrics.
• • Identify successful content strategies and continuously optimise marketing performance.
• • Stay updated on social media algorithms, trends and platform developments.

4. Branding & Digital Marketing

• • Establish and strengthen the company's online brand identity and visibility.
• • Develop marketing campaigns, promotional activities and brand awareness initiatives.
• • Create strategies to build audience trust and brand recognition.
• • Convert social media traffic and engagement into potential leads and business opportunities.
• • Work closely with internal teams to align marketing activities with business goals.

Requirements

• • Proven experience in social media strategy, digital marketing, content marketing or a related field.
• • Demonstrated ability to independently build and grow social media accounts or brands from scratch.
• • Strong creative thinking, content ideation and storytelling skills.
• • Hands-on experience in content planning, video production, editing and social media management.
• • Good understanding of social media platforms, audience behaviour and digital marketing trends.
• • Strong analytical skills with the ability to interpret performance data and improve strategies.
• • Able to work independently, take initiative and manage projects from concept to execution.
• • A proactive individual who brings new ideas rather than simply following instructions.