Principal Product Manager (Web Experience)

About Workato

Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com

• Why join us?
• Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
• But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
• If this sounds right up your alley, please submit an application. We look forward to getting to know you!
• Also, feel free to check out why:

Business Insider

named us an “enterprise startup to bet your career on”

Forbes’ Cloud 100

• recognized us as one of the top 100 private cloud companies in the world
• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
• Quartz ranked us the #1 best company for remote workers
• Responsibilities
• We’re hiring a Principal Product Manager, Web Experience at Workato
• Our website is where buyers form their first impression, analysts understand our direction, technical teams evaluate our platform, and customers discover what they can do next.
• We’re looking for a product leader to own that experience—bringing together visitor needs, company narrative, design, content, and technology to build understanding, trust, and growth.
• This is a senior individual contributor role with company-wide influence and ownership of the website strategy, roadmap, priorities, and measurable outcomes.

What you’ll own

• Visitor needs and strategy:
• Understand our audiences through research, analytics, and customer feedback. Define priority journeys and a roadmap tied to visitor and business outcomes.
• Information architecture and navigation:
• Make our platform and content easy to explore through clear site structure, taxonomy, search, and discovery paths.
• Design and brand experience:
• Partner with Design to shape visual storytelling, layouts, and interactions that communicate our value and build confidence.
• Content and evaluation journeys:
• Connect product pages, solutions, customer stories, analyst research, resources, on-demand videos, events, demos, documentation, and learning experiences.
• Growth and experimentation:
• Improve acquisition journeys and qualified conversion. Test copy, layouts, navigation, forms, and calls to action; turn findings into shipped improvements.
• Governance and delivery:
• Own prioritization and experience standards. Establish content ownership, freshness, and launch readiness, partnering with Engineering on performance, accessibility, and measurement.

Requirements

• Core skills and experience
• Product leadership:
• Experience owning a complex B2B SaaS website or digital product, with a track record of setting direction, making tradeoffs, and delivering measurable results.
• Research and information architecture:
• Ability to translate visitor needs into intuitive journeys, navigation, taxonomy, and content discovery.
• Design judgment and storytelling:
• Strong instincts for visual hierarchy, interaction, brand expression, and communicating complex technology clearly.
• Content strategy:
• Experience organizing diverse product, editorial, video, event, and educational content into connected experiences.
• Growth and analytics:
• Hands-on experience with funnel analysis, instrumentation, A/B testing, conversion optimization, and connecting behavior to business outcomes.
• Web fluency:
• Practical understanding of CMS platforms, SEO, AI-driven discovery, accessibility, mobile experience, and technical performance.
• Cross-functional leadership:
• Ability to align Product, Marketing, Design, Engineering, Data, and Sales, resolve competing priorities, and drive delivery.
• AI fluency:
• Hands-on use of AI for research, prototyping, content workflows, analysis, and experimentation,with strong quality judgment.

Soft Skills / Personal Characteristics

• Leads through influence across Marketing, Brand, SEO/AEO, Product, and Engineering.
• Comfortable making prioritization trade-offs and explaining them to senior stakeholders.
• Collaborative and transparent: priorities and results are visible.
• Curious and quick to learn: you will get to know a technical platform well enough to make sound product decisions about how it is presented.

How we’ll measure success

• You’ll own the website scorecard, tracking visitor task completion, understanding of our differentiation, content discovery and journey progression, qualified conversion, and experience quality.
• You’ll partner with Growth and Revenue Operations to drive qualified traffic, accepted leads, and website-sourced pipeline.
• We’d love to see what you’ve shipped, the decisions you owned, and the results you achieved.
• (REQ ID: 2993)