Performance Marketing Manager - B2C Healthcare

*Please note this role is not for 2070 Health*

About BeatO

BeatO is a digital health company in India focused on diabetes care and GLP-1 weight loss. It combines smart devices (glucometers, CGM, BP monitors, smart scales), doctor-led care programs, diet coaching, and a curated range of health foods, supplements, and lifestyle products, sold direct to consumers.

BeatO serves over 2 million patients and 10 lakh+ device users, backed by 100+ doctors and 200+ coaches.

Role Summary

BeatO is looking for a hands-on Performance Marketing Manager to own paid customer acquisition across its B2C businesses, from devices and supplements to doctor-led care programs.

Success in this role means profitable, scalable growth: efficient CAC, strong ROAS, and a steady pipeline of new customers across paid channels.

Key Responsibilities

• Plan, execute, and optimize paid acquisition campaigns across Meta, Google (Search, Shopping, YouTube, Performance Max), and other relevant channels.
• Own full-funnel performance, from prospecting to retargeting, with clear accountability for CAC, ROAS, conversion rate, and revenue contribution.
• Manage and allocate monthly paid media budgets, scaling what works and cutting what does not.
• Run structured testing across creatives, audiences, landing pages, and bidding strategies, and turn the learnings into repeatable playbooks.
• Work closely with the creative, brand, product, and tech teams to improve ad creatives, landing pages, and the checkout and app-install journey.
• Set up and maintain tracking and attribution (GA4, GTM, Meta Pixel/CAPI, and app or MMP attribution where relevant) so spend decisions rest on reliable data.
• Build clear weekly and monthly performance reports for leadership, with insights and next steps rather than just numbers.
• Partner with CRM and retention teams to link acquisition quality to repeat purchase and lifetime value.
• Manage external agencies and ad-platform contacts where applicable, and keep up with platform changes and new growth opportunities.

Requirements

• At least 5 years of overall work experience, with hands-on experience in performance marketing.
• B2C experience: has run paid acquisition for a consumer-facing brand or product.
• Strong hands-on command of Meta Ads Manager and Google Ads.
• Comfort with analytics and attribution tools (such as GA4 and GTM), and the ability to work from data to decisions.
• Based in Delhi, or willing to relocate.

Preferred Qualifications

• Experience in D2C, e-commerce, health, wellness, or app-led consumer businesses.
• Experience managing significant monthly ad budgets with clear ROI accountability.
• Exposure to app install and app-based funnels, as well as website funnels.
• Familiarity with CRM and lifecycle marketing, and with working alongside creative teams on ad concepts.
• Experience working within advertising policies for health-related products.