Influencer & Collaborations Assistant Manager

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

The PR & Influencer Relations Assistant Manager will support the development and execution of strategic PR and influencer marketing initiatives to enhance brand awareness, engagement, and growth for KAYALI on a global scale. This role requires a motivated and detail-oriented individual with a passion for beauty and fragrance, strong communication skills, and a collaborative mindset.

Requirements

• Essential Duties and Responsibilities · Assist in the development and implementation of global PR and influencer strategies aligned with KAYALI’s marketing calendar and brand objectives · Contribute to achieving strong global Earned Media Value (EMV) across influencer and media channels · Monitor market trends and competitor activity to support KAYALI’s presence and innovation in the beauty and fragrance industry · Support the growth and maintenance of KAYALI’s influencer database, identifying new talent and nurturing relationships with content creators · Help execute influencer campaigns and partnerships that drive awareness, engagement, and conversion · Track and analyze influencer performance to inform campaign adjustments and improve ROI · Assist in building and maintaining relationships with key media contacts in the beauty and lifestyle space · Support the development of press materials including product information, press releases, and brand storytelling content · Coordinate efforts to secure media coverage including features, interviews, and brand stories · Help organize and execute PR and influencer events, both online and in person, to support launches and brand moments · Collaborate with internal teams to ensure alignment and smooth execution of events and campaigns · Use analytic tools to monitor and report on campaign performance · Prepare campaign reports with insights and recommendations to inform future strategies · Work with freelancers and external partners as needed, promoting a collaborative and creative working environment · Collaborate with global teams to ensure consistent messaging and best practice sharing · Support with influencer and VIP gifting · Work closely with our product development team as well as suppliers to develop merchandise for our PR packages · Assist with influencer outreach · Support with inquiries and requests received through our inbox
• Work closely with our regional market teams to support with influencer activations
• Requirements · Bachelor’s degree in Public Relations, Marketing, Communications, or a related field · 3–5 years of experience in PR or influencer marketing, ideally within the beauty or fragrance industry · Strong interpersonal and relationship-building skills · Analytical mindset with experience in campaign tracking and reporting · Passionate about the beauty and fragrance industry, with a good understanding of key trends and voices · Experience with influencer marketing and PR tools (e.g., Brand Watch, Tribe Dynamics, Cision) · Strong organizational skills with the ability to manage multiple projects at once · Proficient in Microsoft Office, especially Excel and PowerPoint · Creative and proactive approach to problem solving and ideation.

Benefits

· Premium Medical/Dental/Vision coverage · Find your Magic Days · Volunteer Day · Birthday Leave · Egg Freezing Benefits · Employee discounts on all Kayali products · Quarterly product gifting