Head of Marketing

About the Role

• Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi
• Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events , and we’re building the marketing team to match our ambitions.
• We’re looking for a Head of Marketing to own marketing campaigns, and marketing execution for Iraq translating growth and business priorities into compelling, well-run marketing programs. You’ll lead a team of Senior
• Marketing Managers, set the standard for how campaigns are planned and delivered, and act as the connective tissue between growth, brand, creative, and the wider business.

What You’ll Do

• Marketing Strategy & Leadership – Own the marketing strategy and annual/quarterly marketing calendar across for Iraq – Translate business and growth objectives into marketing plans with clear KPIs and budgets – Set the bar for campaign quality, brand consistency, and creative standards across all output – Represent marketing in senior leadership discussions, budget planning, and cross-functional planning
• Team Management – Lead, coach, and develop a team of Senior Marketing Managers across brand, campaigns, and channels – Set individual and team goals, run regular reviews, and build a strong bench of marketing talent – Partner closely with the Creative Lead and design/content resources to brief and land campaigns – Build and scale marketing processes, workflows, and ways of working as the team grows
• Campaign & Brand Execution – Oversee end-to-end campaign execution — from brief to launch to post-campaign review – Ensure brand consistency and quality across all consumer touchpoints and markets – Own go-to-market plans for new products, features, and market launches – Adapt regional and global campaign strategy for local market nuances (Iraq, KSA, UAE)

Cross-Functional Collaboration

• – Work closely with external partneres, Product, BD to align marketing with the wider roadmap – Partner with data/analytics to track campaign performance and marketing ROI – Manage relationships with external agencies, media partners, and vendors as needed
• Requirements
• What We’re Looking For Must-Haves – 10–15 years in marketing, with several years in a leadership or head-of-marketing capacity – Track record of building and leading marketing teams, ideally in high-growth or consumer tech/app businesses – Strong grasp of brand, campaign, and go-to-market strategy end-to-end – Experience managing budgets, agencies, and multi-market campaigns – Comfortable operating both strategically and hands-on when needed – Strong stakeholder management and cross-functional collaboration skills – Arabic and English speaker – Iraq-based
• Nice to Have – Experience in gaming, telco, fintech, or e-commerce categories – Familiarity with markets (Iraq, KSA, UAE) – Experience working alongside growth/performance marketing teams
• Benefits
• Immediate, large-scale impact on a high-growth business
• Top-of-the-market compensation packages
• Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more