Digital Media Manager

This role is for one of the Weekday's clients

Min Experience: 3 years

Location: Stanford, CA (Hybrid)

JobType: full-time

• Requirements
• Responsibilities:
• Manage day-to-day requests, handling content planning, creation, and publishing across Facebook, LinkedIn, Twitter, and Instagram
• Develop and execute social media campaigns to promote events, new programs, and special announcements
• Coordinate with social media campaign freelancers on special projects and weekly tasks
• Upload events videos to YouTube
• Draft, design, test, and deploy 1-4 email newsletters per week using email marketing platform Emma
• Assist in writing compelling copy and subject lines that engage diverse audiences including researchers, students, industry partners, and the general public
• Design email templates and graphics that align with brand guidelines
• Conduct A/B testing to optimize subject lines, content, and send times
• Update social and email templates, signatures, and branding to reflect the merged organization
• Create graphics, videos, and other multimedia content using design tools (Canva, Adobe Creative Suite, or similar)
• Skills:
• Proven experience with email marketing platforms (e.g., Mailchimp, Constant Contact, Emma, or similar)
• Experience with social publishing and listening platforms like Brandwatch, Khoros, or Sprout Social.
• Familiarity with higher education, research, or technology sector communications preferred
• Education & Experience:
• Bachelor's degree and at least three years of relevant digital media or communications experience, or combination of education and relevant experience.

Must-have skills

Digital media social media

Good-to-have skills a/b testing