CRM Executive

About The Role

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events , and we’re building the marketing team to match our ambitions. We’re looking for a CRM Executive in Iraq to own customer lifecycle marketing across our mini apps, taking over from the interim CRM Manager within the first 3 months.

What You’ll Do

• Campaigns & Lifecycle • Plan and run a monthly CRM calendar across push, in-app, SMS, WhatsApp and email • Build and optimise lifecycle journeys: onboarding, first purchase, repeat purchase, win-back and re-activation • Launch event-driven campaigns for Ticket Zone, seasonal travel for Rahal, and gaming and top-up promotions • Write and localise copy in Iraqi Arabic and English, with Kurdish where needed
• Segmentation & Data • Segment users by behaviour, product, spend, location and lifecycle stage • Run A/B tests on messages, timing, offers and channels, and roll out the winners • Track and report weekly on open, click, conversion, retention and churn metrics • Keep customer data clean and compliant with internal privacy and security rules
• Offers & Loyalty • Design promo codes, cashback and referral mechanics, and monitor their cost and monetary • Work with partnerships to secure brand offers that drive engagement
• Collaboration • Coordinate placements and messaging with product teams • Brief design for creatives and work with product on in-app triggers • Feed customer support insights into campaigns, including anti-fraud awareness messages
• Handover • Take over CRM tools, playbooks, campaign calendar and reporting from the interim CRM Manager • Document processes so the CRM function runs independently
• Requirements
• Must-Haves • 2–4 years in CRM, retention or lifecycle marketing at an app, e-commerce, fintech, telecom or gaming company • Bachelor's degree in marketing, business, IT or a related field • Hands-on experience with a CRM or engagement platform (e.g. MoEngage, CleverTap, Braze, Insider, HubSpot or similar) • Comfortable with data: Excel or Google Sheets at an advanced level; basic SQL is a strong plus • Arabic and English speaker • Strong copywriting instincts and a clear sense of what resonates with Iraqi users • Based in Iraq and able to work from Baghdad
• Nice to Have • Kurdish language skills • Experience in gaming, telco, fintech, or e-commerce categories • Familiarity with markets (Iraq, KSA, UAE) • Experience working alongside growth/performance marketing teams • Experience with analytics tools such as Mixpanel, Amplitude, Firebase or Google Analytics • Experience running loyalty, referral or cashback programmes
• Benefits
• Immediate, large-scale impact on a high-growth business
• Top-of-the-market compensation packages
• Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more