Content Writer

About the Role

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events and we’re building the marketing team to match our ambitions.

We’re looking for a Creative Lead who is first and foremost a video person , someone who can concept, brief, and oversee video production end-to-end, from short-form social content to full TVC campaigns. You’ll lead two in-house designers and manage relationships with external agencies, while actively embedding AI tools into the creative process to raise both the speed and quality of output.

What You’ll Do

• CRM & Lifecycle Messaging
• Write all CRM content: push notifications, in-app messages, SMS, and WhatsApp communications
• Develop message copy for the full customer lifecycle , onboarding, activation, retention, reactivation, and win-back
• Work closely with the Lifecycle PM to align copy with lifecycle flows and audience segmentation
• Write A/B test variants for messages and help interpret performance results to improve copy over time
• Maintain a consistent tone across automated and manual CRM touchpoints
• Product & UI Copy
• Write and review all user-facing product copy: button labels, error messages, empty states, onboarding flows, tooltips
• Ensure product language is clear, on-brand, and consistent across both languages
• Collaborate with the product team to review copy during feature development and pre-launch
• Campaign & Social Content
• Write copy for marketing campaigns across social media, paid ads, and landing pages
• Develop Arabic and English content for seasonal campaigns (Ramadan, gaming events, summer)
• Support the Creative Lead with scripts and copy directions for video and visual content
• Content Operations
• Maintain a content library and copy bank that the team can reference and reuse
• Build and manage a simple style guide covering tone, terminology, and brand voice in both languages
• Proofread and QA all written output before it goes live own the written quality bar
• Requirements
• What We’re Looking For Must-Haves
• 4+ years of professional content writing experience
• Native or near-native fluency in Arabic , writes for audiences in Iraq and KSA, not for translation tools
• Strong English writing skills , comfortable across registers (conversational, formal, marketing)
• Experience writing CRM or lifecycle messages (push, email, in-app, SMS)

Ability to write product and UI copy , not just marketing copy

• Understanding of how copy performs differently across channels and formats
• Detail-oriented , typos, inconsistencies, and tone-deaf phrasing are caught before they ship
• Nice to Have
• Experience in a digital product, e-commerce, fintech, or gaming context
• Familiarity with CRM tools (Braze, Clevertap, or similar)
• Basic understanding of how CRM segmentation and personalisation works
• Experience adapting content for Gulf markets (KSA, UAE), cultural nuance matters here
• Exposure to SEO copywriting principles