Content Strategist

This role is for one of Weekday’s clients

• Min Experience: 1+ years
• Location: Mumbai, Maharashtra, India
• JobType: full-time
• Requirements
• Content calendar strategy planning
• Build and run a monthly content calendar for both Instagram pages: Eat, Breathe, Smile and Superfoods by Eat, Breathe, Smile.
• Plan the mix of reels, carousels, stories and static posts, and the posting frequency and timing for each page.
• Define content pillars such as education, product, recipes, community and testimonials, and keep the feed balanced and on-brand.
• Plan content around product launches, bundles, festive sales and wellness programs.

I D E A S , S C R I P T S A N D C A P T I O N S

• Come up with reel concepts, hooks, scripts and carousel storylines suited to the brand's warm, upbeat voice.
• Write captions, hashtags and story copy, and keep the tone consistent across both pages.
• Work with the founder to turn her wellness expertise into simple, credible content.

C O O R D I N A T I O N A N D P U B L I S H I N G

Brief designers, video editors and creators or influencers, and review work before it goes live.

Schedule and publish posts on time, and keep the calendar updated as plans change.

Must-have skills

Content Strategy, social media