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moomooHong Kong, Hong Kong
海外投放優化經理
- 岗位描述:【base ShenZhen】
- 1.负责富途海外版 moomoo app的效果投放获客,包含关键字广告如 ASA/SEM;展示型广告如 ASA/UAC/Meta/Tiktok/Twitter 等平台;
- 2.理解目标市场的投资人群,制定产品/目标市场的广告投放策略和计划;
- 3.数据导向优化广告表现,以多维度总结投放效果,为后续的获客方案提供数据支持;
- 4.擅长A/B测试,持续迭代,并输出有意义的结论指导后续业务;
- 5.关注海外热点及目标用户人群心理,及时调整投放方向。
Requirements
- 工作要求:
- 1. 3+ years of growth marketing experience; proficiency in English or Japanese preferred.
- 2. Experience with Google/Facebook/TikTok/X ads management and optimization; prior experience with app advertising is a plus.
- 3. Strong analytical skills and ability to derive insights from data.
- 4. Excellent cross-team communication skills and problem-solving abilities.
- 5. In-depth knowledge of the overseas online advertising industry is a plus.
- 6. Relevant background in finance or investment experience is an additional advantage.
Benefits
Training & Development
Performance Bonus