Social Media Marketer

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟳𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟳-𝟭𝟬 𝗟𝗣𝗔)

Experience: 1+ yrs

• Location: Bangalore
• Job Type: Full-time
• We are looking for a creative and trend-savvy
• Social Media & Influencer Marketing Executive to help build and grow a fashion brand designed for Gen Z women, with a strong focus on individuality, self-expression, and contemporary culture.

The ideal candidate will have a strong understanding of Gen Z behaviour, fashion, social media trends, creators, and internet culture. You will play a hands-on role in building the brand's social presence, creating engaging short-form content, managing influencer collaborations, and developing an active online community.

Requirements

• Key Responsibilities
• Own and grow the brand's presence across
• Instagram, YouTube Shorts, Snapchat, Pinterest, and emerging social platforms
• Develop and execute a Gen Z-focused social media strategy and content calendar
• Create and coordinate engaging
• Reels, Stories, posts, short-form videos, and other social content
• Stay ahead of emerging
• Gen Z trends, memes, creators, music, fashion movements, and internet culture
• Identify and build relationships with relevant fashion, lifestyle, and micro-influencers
• Manage influencer campaigns end-to-end, including creator identification, outreach, negotiations, briefing, content approvals, and performance tracking
• Collaborate with creators and influencers to develop authentic, on-brand content.

Monitor social media performance, including

• reach, engagement, conversions, and campaign ROI
• Use performance insights to continuously optimise content and influencer campaigns.
• Work closely with founders and creative teams to develop compelling brand stories and campaigns.
• Build and nurture an engaged, active, and loyal online community.
• Identify new social platforms, content formats, and creator opportunities that can strengthen brand visibility.
• Support the development of a distinctive and culturally relevant fashion brand identity across social channels.

What Makes You a Great Fit

• 1–4 years of experience in social media, influencer marketing, digital marketing, content, or a related field.
• Strong understanding of Gen Z culture, fashion, social media behaviour, and consumer trends
• Hands-on experience managing creators, influencers, influencer campaigns, or agencies
• Strong copywriting, storytelling, communication, and content ideation skills.

Comfortable creating, editing, and coordinating

• short-form video content
• Excellent understanding of platforms such as
• Instagram, YouTube Shorts, Snapchat, and Pinterest
• Strong visual sense with a keen eye for fashion, aesthetics, branding, and trends
• Good organisational and project-management skills with the ability to manage multiple creator collaborations and campaigns.
• Strong negotiation and relationship-management skills.
• Data-driven mindset with an ability to understand social metrics and use insights to improve performance.

Highly tuned into emerging

• creators, trends, memes, music, and internet culture
• Ability to identify content that is authentic, relatable, culturally relevant, and shareable.
• Passion for fashion, social media, creator culture, and digital communities
• Proactive, curious, and comfortable working in a fast-moving environment where experimentation and creativity are encouraged.