Senior Manager - marketing

This role is for one of Weekday’s clients

Salary range: Rs 2500000 - Rs 3500000 (ie INR 25 - 35 LPA)

Min Experience: 5+ years

• Location: Bengaluru
• JobType: full-time
• We are looking for a highly driven
• Senior Manager – Marketing to own and scale the organization's customer acquisition engine end-to-end. This is a high-ownership, hands-on leadership role for a commercially minded marketing professional who can independently manage significant media budgets, build scalable acquisition systems, and drive measurable growth.
• The role will work closely with the Founder and cross-functional teams across Product, Creative, Data, and AI. You will be responsible for acquisition strategy and execution, while directly owning key growth metrics such as
• CAC, ROAS, LTV, payback, activation, monetization, and retention
• This is not a traditional campaign-management role. The successful candidate will be expected to build a high-velocity, data-driven, automated, and scalable growth engine.

Requirements

• Key Responsibilities
• Performance Marketing & Acquisition
• Own the end-to-end customer acquisition strategy across paid and emerging digital channels.
• Own acquisition, CAC, ROAS, LTV, payback, and growth targets.

Independently manage and allocate

₹2 Cr+ monthly media budgets, with responsibility for scaling spend efficiently.

Develop and execute acquisition strategies across

• Meta, Google/UAC, YouTube, and emerging performance channels.
• Continuously optimize audiences, creatives, messaging, bidding strategies, placements, and channel mix.
• Identify opportunities to improve acquisition efficiency and scale high-performing campaigns.

Growth & Funnel Optimization

• Own the complete growth funnel from acquisition → activation → monetization → retention
• Analyze customer cohorts, attribution data, behavioural data, and funnel performance to identify growth opportunities.
• Develop and execute experiments to improve conversion, engagement, retention, and customer lifetime value.
• Evaluate channel and campaign performance based on unit economics and long-term customer value.
• Build scalable systems and processes that make growth more measurable, predictable, and efficient.

Creative Performance & Testing

• Build and manage a high-velocity creative testing engine capable of producing and evaluating hundreds of creative variants.
• Develop testing frameworks for creatives, messaging, formats, audiences, and value propositions.
• Partner with Creative teams to generate performance-oriented content at scale.
• Use performance data to identify winning creative patterns and systematically scale them.
• Continuously test new creative concepts and customer communication strategies.

Marketing Automation & Systems

• Build automated acquisition workflows across paid media and supporting marketing channels.
• Develop processes and systems that reduce manual intervention and improve campaign scalability.
• Establish performance dashboards, reporting mechanisms, experimentation frameworks, and optimization processes.
• Improve the measurability and efficiency of the overall acquisition ecosystem.

Analytics & Performance Management

• Use tools such as
• AppsFlyer, Singular, product analytics platforms, SQL, and Google Sheets to analyze marketing performance.
• Track and interpret CAC, LTV, ROAS, payback periods, cohort performance, attribution, and funnel metrics.
• Identify performance trends, diagnose issues, and take data-backed corrective actions.
• Build clear performance reports and communicate insights to senior leadership.
• Use customer and behavioural data to identify scalable growth levers.

Cross-Functional Collaboration

• Work closely with Product, Creative, Data, AI, and other business teams to drive sustainable growth.
• Translate marketing insights into product and customer experience opportunities.
• Collaborate with creative and product teams to improve acquisition, activation, monetization, and retention.
• Align marketing strategy with broader business objectives and growth priorities.
• What We're Looking For 5–8 years of experience in performance marketing, growth marketing, user acquisition, or digital marketing for consumer technology or mobile-first products.

Proven experience independently managing

• multi-crore monthly media budgets
• Deep hands-on expertise across
• Meta, Google/UAC, and YouTube
• Strong understanding of CAC, LTV, ROAS, payback, attribution, and cohort economics
• Experience building automated acquisition workflows and scalable marketing systems.
• Proven ability to create, test, optimize, and scale hundreds of creative variants.

Strong analytical skills with hands-on experience using

• AppsFlyer/Singular, product analytics, SQL, and spreadsheets
• Strong commercial mindset with the ability to connect marketing activity to business outcomes.
• Highly autonomous and comfortable operating as a lead individual contributor.
• Strong experimentation mindset with a focus on measurable outcomes.
• Experience in Consumer AI, faith-tech, astrology, or other personalization-led consumer products is a strong advantage.

Must-Have Skills

• Performance Marketing
• User Acquisition
• Growth Marketing
• Paid Media
• Marketing Analytics
• Good-to-Have Skills
• Meta Ads
• Google Ads / UAC

YouTube Advertising

• Cohort & LTV Analysis
• Attribution & Analytics
• Creative Testing
• Marketing Automation