Senior Content Marketing Manager

About SpotDraft

SpotDraft is on a mission to enable legal and business teams to velocity-bind their growth. Our AI-native contract management platform is fundamentally redefining legal operations — and our brand narrative demands storytelling that is sharp, human, and unmistakable.

We are searching for a Sr. Content Marketing Manager to architect and execute how SpotDraft communicates across markets. In this role, you will bridge analytical rigour with high-caliber editorial craft, transforming primary industry data, customer insights, and emerging market trends into authoritative content engines. The ideal candidate blends deep editorial sensibilities with a quantitative approach to distribution, seamlessly pivoting between long-form flagship reports and sharp, conversion-focused messaging.

What You’ll Do

• 1. High-Impact Content & Data-Driven Storytelling - Speakehead our long-form publication engine, authoring flagship industry reports, benchmark e-books, and deep-dive analytical pieces that establish category authority.
• - Design and execute survey-driven research initiatives, turning raw market data into compelling narratives, proprietary insights, and press-worthy benchmarks.
• - Translate complex legal-tech workflows and AI capabilities into crisp, highly digestible frameworks for executive audiences.

2. Copywriting & Integrated Campaign Architecture

• - Craft precise, high-converting copy across key digital touchpoints, including landing pages, performance channels, email sequences, and high-engagement social formats.
• - Partner with Demand Generation, Product Marketing, and Design to conceptualize and scale multi-channel brand campaigns centered on core strategic themes like SCALE and Legal AI.
• - Guard and evolve the SpotDraft brand tone, ensuring narrative consistency, nuance, and positioning alignment across every asset.

3. Market Intelligence & Editorial Performance

• - Conduct deep domain and competitive research to fuel an editorial pipeline that directly addresses buying personas and market shifts.
• - Establish robust measurement frameworks to evaluate narrative performance, leveraging analytics to refine messaging, optimize SEO parameters, and double down on high-performing assets.
• - Identify high-leverage content distribution loops to ensure maximum reach, performance, and cross-platform asset activation.

4. Strategic Narrative & Industry Visibility

• - Contribute to the long-term content roadmap, balancing opportunistic real-time commentary with sustainable evergreen programming.
• - Identify and capture earned media opportunities, guest features, and executive thought-leadership platforms to elevate SpotDraft's profile in the SaaS and legal ecosystem.
• - Support leadership with ghostwriting, keynote framing, and high-visibility industry storytelling.
• You’d be a great fit If You:
• - Bring 4–5+ years of content strategy or brand marketing expertise within B2B SaaS, developer tooling, or high-growth tech environments.
• - Possess elite editorial standards — you leverage AI as a force multiplier for speed and research, but your foundational writing, narrative structuring, and voice are unassailable on their own.
• - Display proven experience turning raw data, surveys, and complex customer inputs into flagship content assets that generate pipeline and mindshare.
• - Think systemically about distribution — understanding how to atomize one major research piece into dozens of derivative assets across social, email, and performance channels.
• - Possess relentless attention to detail across both micro-copy and macro-metrics, balancing linguistic precision with growth indicators (SEO, engagement, attribution).
• - Thrives in a high-ownership, cross-functional environment where creative ambition meets execution velocity.
• Why SpotDraft?
• - World-class peers: Collaborate with a sharp, ambitious team building at the intersection of legal ops and applied AI.
• - High-leverage reach: Connect directly with executive stakeholders, top-tier founders, investors, and industry innovators.
• - Autonomy & velocity: We value outcomes over bureaucracy — take complete ownership of high-visibility initiatives from day one.
• - Bold ambitions: We encourage calculated risk-taking, innovative content formats, and pushing creative boundaries.

Our Core Values

• - Our business is to delight Customers - Be Transparent. Be Direct - Be Audacious - Outcomes over everything else - Elevate each other - Be Passionate. Take Ownership.
• - Be 1% better every day
• All candidates’ personal data shared during the recruitment process will be handled with utmost confidentiality and used solely for hiring purposes, in line with applicable data protection regulations.
• SpotDraft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.