Growth & Market Specialist

• - Performance & Analytics: Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.
• - Influencer Marketing: Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.
• - OOH Advertising: Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations.
• - In-App Advertising: Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance.
• - Programmatic Advertising: Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance.
• - TVC & News: Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives.
• - Global Coordination: Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan.
• - Budget & Reporting: Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.

Requirements

• -Return on Investment (ROI/ROAS): Measure and optimize returns on paid media investment.
• - Customer Acquisition Cost (CAC): Monitor and improve acquisition efficiency.
• - App Installs & Conversions: Track app installations, registrations, and customer acquisition.
• - Campaign Performance: Monitor reach, engagement, click-through rates (CTR), and conversion rates.
• - Media Efficiency: Ensure effective budget utilization and optimize spending across channels.
• - Campaign Delivery: Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.

Benefits

• Paid Time Off
• Training & Development
• Performance Bonus