Social Media Strategist

Social Media Strategist

About Everhope Oncology

Everhope Oncology is on a mission to transform cancer care by making high-quality treatment more accessible, patient-friendly, and closer to home. Backed by Narayana Health, one of India's leading hospital systems, W Health Ventures, a healthcare venture capital firm, and 2070 Health, a healthcare-focused venture studio, Everhope has secured $10 million in seed funding to establish a nationwide network of medical and surgical oncology facilities.

• Starting in Delhi and Mumbai, Everhope plans to expand to 10 cities over the next three years, bringing expert-led early diagnosis, daycare chemotherapy, and surgical oncology to locations where patients need them most.
• India faces a growing cancer burden, with over 150 million people expected to be diagnosed in their lifetime. Everhope is tackling this challenge head-on by creating smaller, strategically located centers that eliminate the logistical and emotional barriers to care.
• If you're passionate about shaping the future of oncology and want to be part of a high-impact, patient-first organization, join us in building a new era of cancer treatment—one that prioritizes convenience, empathy, and innovation.

Role Details

• The Social Media Strategist at Everhope Cancer Centre will lead, execute, and grow our presence across Instagram, Meta, YouTube, and LinkedIn. This role owns end-to-end social media performance — from strategy to publishing to analytics.
• You are not just a strategist.
• You are a hands-on content creator who can:
• ✔ Record basic videos when needed ✔ Do minimal edits (cutting, captioning, formatting) ✔ Spot trends early ✔ Write scripts, hooks, and captions ✔ Post content regularly ✔ Track analytics and improve based on data
• A background in healthcare content or experience growing a page is a strong plus.

Responsibilities

• Strategy & Planning
• Own the social media roadmap for Everhope across all platforms
• Create monthly & weekly content calendars tied to brand priorities
• Identify content opportunities across patient education, doctor content, centre updates, etc.
• Proactively bring new ideas, series formats, and experimental content
• Hands-On Content Creation
• Record simple videos (doctors, quick explainers, reels, BTS content)

Capture moments across the centre that can become social stories

• Do minimal editing: trimming, adding captions, formatting for Reels/Shorts
• Create quick-turnaround content without depending on large shoots
• Write hooks, scripts, captions, and CTAs aligning with Everhope’s tone
• Posting & Execution
• Upload content with correct formatting, timing, hashtags, SEO tags
• Maintain a consistent brand voice across all platforms
• Coordinate with designers, video producers, and editors for larger pieces
• Ensure daily/weekly posting cadence is maintained without fail
• Performance & Analytics
• Track KPIs: reach, retention, engagement, growth
• Build weekly & monthly dashboards
• A/B test hooks, formats, posting times, and CTAs
• Iterate continuously based on performance insights
• Trend spotting & Innovation
• Monitor social media trends, formats, audio, and topic spikes
• Quickly adapt trends into Everhope-appropriate content
• Identify opportunities in healthcare conversations and awareness days
• Collaboration
• Work with doctors to plan medically accurate but simplified content
• Coordinate with marketing, SEO, and ops to align social with brand goals
• Work closely with the Video Producer to maintain a flowing content pipeline
• Requirements
• Must-Have
• 2–4 years of experience managing social media for a brand, creator, or agency
• Proof of work: links showcasing growth, campaigns, or successful content formats
• Strong writing skills: hooks, scripts, captions, educational content
• Ability to create content independently — shooting simple videos + minimal edits
• Understanding of Instagram, Meta, YouTube, LinkedIn algorithms & growth levers
• Strong analytical mindset (retention, CTR, impressions, watch time)

High ownership — you run social as if it’s your own brand

• Good-to-Have
• Experience with healthcare, wellness, or doctor-led brands
• Ability to simplify medical topics into accessible content
• Familiarity with AI tools for content generation or efficiency
• Understanding of paid amplification and boosting strategies
• Who You Are
• A creator + strategist in one
• Someone who enjoys thinking, planning, and executing
• Highly organised, fast-moving, and independent
• Deeply plugged into social media culture and trends
• Someone who thrives in mission-driven, meaningful work