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R
Rentokil InitialMumbai, India

E-Commerce Marketing Manager

Marketing

Designation - Ecommerce Marketing Manager

Location - Mumbai (Goregaon West)

5 Days working

  • Qualification - Any Graduate
  • Experience - 5 years Minimum
  • About Rentokil PCI
  • Rentokil PCI is Indias leading pest control service provider and a Rentokil Initial brand. Formed in 2017 through a joint venture between Pest Control India and Rentokil, it operates across 300 locations, aiming to set new standards in customer service. The company focuses on industry-leading operations through best practices, innovation, and digital technologies. In 2024, Rentokil PCI strengthened its market leadership by acquiring HiCare, expanding its services and footprint further.
  • For more details:
  • https://www.rentokil-pestcontrolindia.com; www.pci-hicare.com
  • About the Role:
  • The Manager - E-Commerce Marketing Procurement is responsible for day-to-day operations activities of an e-commerce business, including the development, management, and optimization of the online store
  • The person will report to the General Manager - E-Commerce Business. The incumbent will have to work as part of a multi-functional team and this involves collaboration with the internal team and external stakeholders.
  • Job Responsibilities:
  • Driving sales performance, analyzing past performance, and setting realistic targets
  • Ensuring the online experience is user-friendly and on-brand, and managing customer retention and loyalty programs
  • Spearheading digital marketing efforts, and analyzing competitors to identify opportunities and threats
  • Making decisions about products, pricing, and promotions
  • Writing management reports on sales performance, and presenting insights to stakeholders
  • Using historical data to forecast future trends
  • Conducting experiments to test different website elements, marketing campaigns, or pricing strategies
  • Key Result Areas:

E-Commerce Sales Performance Management

  • Online Store Optimization & User Experience
  • Data Analytics & Performance Reporting
  • Digital Marketing & Traffic Growth
  • Paid Campaign Management (PPC, Social & Display Ads)

Email Marketing & Customer Retention

  • Product, Pricing & Promotion Strategy
  • Catalog & Product Merchandising Management
  • Marketing Automation, CRM Integration
  • Inventory Visibility & Order Fulfillment Efficiency
  • Customer Acquisition & Lifecycle Management
  • CRO, ROI & ROAS Optimization and Competitive Analysis
  • Competencies (Skills essential to the role):

Expertise in Performance Marketing

  • E-Commerce Business Acumen
  • Digital Marketing Expertise
  • Excellent Communication Skills
  • Data Analysis & Analytical Thinking
  • Leadership Skills
  • Stakeholder Management
  • Project & Time Management
  • Customer-Centric Mindset & Market Intelligence
  • Conversion rate optimization
  • Prior knowledge of Web analytics
  • Strategic Thinking & Planning
  • Other Requirement:
  • Proven experience in digital marketing, AMS, and Performance Marketing.
  • Working knowledge of AMS (Advertising Management Systems) and experience managing online marketplace advertising campaigns is desirable.
  • Proficiency in Microsoft Office Suite, particularly MS Excel, PowerPoint, and Word.
  • Basic knowledge of Adobe Acrobat for document editing and management is preferred.
  • Understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, marketing dashboards, or campaign tracking tools) is desirable.
  • Role Type / Key working relationships:

People Manager

  • Internal team
  • External stakeholders
  • Interested candidates can share resume on alfeeya.siddiqui@rentokil-pci.com
  • Contact - 9322881417