SEO/GEO Specialist

• To manage and execute SEO & GEO for all brand, including, but not limited to, keyword research, content planning, and on-/off-page optimization, and to enhance brand visibility across AI-powered search platforms (e.g., Google AI Overviews, ChatGPT Search
• Act as the main liaison between in-house marketing teams and the SEO agency to ensure alignment and effective execution of SEO strategies
• Monitor, measure, and report performance, leveraging new AI tools and refining strategies to stay ahead of emerging digital trends.

All other related functions as assigned by supervisor

• Requirements:
• Degree in Marketing, Communications, Media or related field.
• At least 3 years of experience in SEO (beauty or lifestyle industry preferred), with at least 1–2 years working on or experimenting with Generative Engine Optimization (GEO/AI-Powered Search).
• Proficiency with SEO and AI tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console and AI Overview, Chatgpt
• Self-motivated, detail-oriented, eye for content quality, and visual aesthetics aligned with beauty brand standardization. This position requires a detail-oriented individual with a passion for digital marketing and a strong technical background in SEO.