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Lokal AppBengaluru, India
Product Manager-I/II
Product Manager
- About Lokal :
- In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.
- This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
- Today, Lokal is a house of focused apps, many products, one mission:
- to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.
- We now operate dozens of live apps across categories like:
- ● Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV) ● Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony) ● Agri Consulting – farmer-first advisory in local languages (AgriLokal) ● Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs) ● Social & Community – Place to find & post social updates (Lokal app) ● Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze) ● Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
- Requirements
- Role Overview : We are hiring a Product Manager to lead key initiatives. You'll own high-impact projects across pricing, growth, user retention, expansion, and platform strategy—working closely with cross-functional teams to scale Products at Lokal.
- Responsibilities :
- ● Drive product strategy to maximize conversion and retention through data-driven analysis of supply-side levers and their business impact.
- ● Own and enhance payment systems by improving payment success metrics, optimizing payment gateway (PG) integrations, and elevating the overall checkout experience.
- ● Design and run pricing experiments including default pricing, cohort-based pricing, discounting models, and repeat-user strategies to optimize revenue growth.
- ● Collaborate with Marketing to unlock and scale new acquisition channels while continuously optimizing performance.
- ● Strengthen trust and user satisfaction by defining and improving profile verification workflows and customer support processes.
- ● Partner cross-functionally with design, engineering, analytics, and business teams to execute, measure, and iterate on impactful solutions.
- ● Own the product roadmap, prioritizing initiatives based on business impact and user needs.
- ● Conduct market research to stay ahead of industry trends and incorporate insights into product strategy.
- ● Develop retention strategies to increase repeat revenue and long-term user engagement.
- ● Analyze user behavior and implement gamification mechanics to enhance user motivation and platform