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FukuSingapore, Singapore

Marketing Manager

Marketing

Job Title: Marketing Manager (F&B Background)

  • Job Description:
  • - Develop and implement marketing strategies to promote the brand and increase sales within the food and beverage (F&B) sector.
  • - Conduct market research to identify trends, customer preferences, and competitive activities in the F&B industry.
  • - Plan and execute marketing campaigns, including digital, print, and event-based initiatives, tailored to the F&B market.
  • - Collaborate with product development, sales, and operations teams to ensure cohesive brand messaging and product positioning.
  • - Manage social media platforms and online presence to engage customers and enhance brand visibility.
  • - Analyze campaign performance and prepare reports to measure ROI and inform future marketing decisions.
  • - Build and maintain relationships with key partners, influencers, and media outlets relevant to the F&B industry.
  • - Oversee the creation of marketing materials, including menus, promotional flyers, and digital content.
  • - Monitor and manage marketing budgets, ensuring effective allocation of resources.
  • Requirements:
  • - Proven experience as a marketing manager, preferably within the food and beverage industry.
  • - Strong understanding of F&B market dynamics and consumer behavior.
  • - Excellent communication, leadership, and project management skills.
  • - Proficiency in digital marketing tools and analytics platforms.
  • - Creative thinking and problem-solving abilities.
  • - Bachelor’s degree in Marketing, Business Administration, or a related field.