Influencer & Partnerships Specialist

About the Company

Birdman is a fast-growing, plant-based consumer brand on a mission to nourish people with nutritious, sustainable, and delicious foods — free from animal cruelty and with a smaller environmental footprint. We operate with a strong builder mindset, combining creativity, data, and execution to scale brand presence and cultural relevance across markets.

Our Brand Experience & Partnerships team turns relationships into results — partnering with the right people and the right entities to make our brands culturally relevant, credible, and unmistakably ours.

Job Description

• We are looking for an Influencer & Partnerships Analyst to build and manage the day-to-day of our partnerships in the assigned market (Mexico or the US) — both with entities (corporate alliances, on-premise opportunities, sponsorships) and with people (influencers, celebrities, and creators).
• This is a hands-on, execution-focused role that converts the partnerships strategy of the Head of Brand Experience & Partnerships into a living program: scouting and assessing the right profiles, ensuring every partner aligns with the values and personality of our brands, managing agreements and deliverables, and making every result measurable and quantifiable.
• You will work closely with Brand Management, Social & Community, Birdman Studio, and Legal & Finance to ensure quality, consistency, and impact across every partnership.

Key Responsibilities

• Run the day-to-day of the influencer and creator program in the assigned market: scouting, assessing, and managing relationships to keep a living roster of the right voices.
• Assess every potential partner — person or entity — against the values and personality of each portfolio brand, backed by quantitative impact and profitability analysis.
• Identify corporate alliance and on-premise opportunities and build the business case inputs, feeding the Head of Brand Experience & Partnerships a qualified pipeline.
• Review partner and influencer content against briefs and brand guidelines, coordinating briefings, revisions, and approvals before publication, and escalating deviations.
• Manage the agreements, deliverables, and usage rights of every partnership, supporting negotiations and following through on contracts, timelines, and compliance.
• Track and control influencer and partnerships spend in the assigned market, flagging deviations early to execute on budget.
• Coordinate the amplification of every partnership with the Social & Community Lead across owned and earned content.
• Measure program performance — reach, interactions, earned media, cost per impact — and feed the program's dashboards to enable quantitative decisions.
• Are you ready to take the flight?

Requirements

• Experience
• Bachelor's degree in Marketing, Communication, Advertising, or a related field.
• +2 years in influencer marketing or partnerships for consumer brands.
• +2 years negotiating with talent agencies, creators, or commercial partners.
• +2 years using social analytics and measurement tools.
• Experience with culturally relevant or sports / lifestyle brands is a strong plus.
• Bilingual English (full oral and written command); native Spanish.
• Eligible to work in Guadalajara, Jalisco (we provide relocation support if needed).
• Able to work on-site in Guadalajara and travel up to 30% as needed.

Technical Skills

• Influencer marketing: creator ecosystem, platform dynamics (Meta and TikTok primarily), briefing methodology, usage rights, and disclosure standards.
• Partnerships & alliances: sponsorships, on-premise dynamics, commercial alliance structures, and business case building.
• Measurement: reach and engagement metrics, earned media value, cost per impact, dashboards, and reporting.
• Brand & legal basics: brand guidelines, values and personality fit, and contract and compliance fundamentals.