Event Strategist

We are looking for someone who can own our event strategy — deciding which events are worth the investment, and executing participation once approved. Works closely with the marketing team to keep event choices aligned with marketing objectives. This is a high-responsibility role: event commitments are large investments, and this person will be the one identifying and justifying where that money goes.

• Responsibilities:
• - Research, identify, and select which events we should participate in and in what capacity.
• - Build the business case for each event — audience, reach, opportunity — and present it to leadership.
• - Own full end-to-end execution once an event is approved — see below, this is not a hand-off role.
• - Keep event strategy aligned with our broader marketing objectives.
• - Build and lead an events team as scope grows (solo role today).

Full Execution Ownership

• Once an event is selected, this person owns every part of the participation from start to finish — not a single hand-off, but sustained ownership through the whole event. That includes:
• - Hiring and leading any freelancers needed on the ground in each event location.
• - Owning the relationship with the event organizer.
• - Leading all logistics for our on-site participation.
• - If there's a booth: its design, the on-site experience, giveaways, and the overall activation concept.
• - Deciding what kind of stage presence we should have.
• - Defining what contacts/leads the event is meant to generate.
• This requires coordinating directly across teams, not just within events:
• - Finance — to release payments.
• - Design — for everything that needs to be produced for the event.
• - Sales — to make sure every lead generated actually lands in the pipeline.

Requirements

• - Senior or semi-senior experience in event strategy, planning, or a related marketing function.
• - Comfortable owning high-investment decisions and being accountable for the outcome.
• - Able and willing to travel frequently and internationally.
• - Based between GMT and GMT+4.