Digital Marketing Manager

Digital Marketing Manager – Nanyang Institute of Management

• Salary Range: SGD 4000 - 5000
• About NIM:
• Established in 2001, Nanyang Institute of Management ("NIM") is a premier education provider in the region, dedicated to "Nurturing Today for Tomorrow." We foster a student-centric culture, prioritizing learning needs and striving for academic and teaching excellence while nurturing our students holistically.
• Position Overview:
• We are seeking a Digital Marketing Manager to join our team and support our mission of academic excellence and student development. This role is ideal for industry professionals passionate about digital marketing and education.
• Key Responsibilities:

Digital Marketing Strategy

• - Develop and implement digital marketing strategies to enhance student recruitment and brand visibility.
• - Plan and manage marketing campaigns across multiple digital channels.
• - Monitor market trends, competitor activities, and industry developments.

Lead Generation & Student Recruitment

• - Generate quality leads and enquiries through digital platforms.
• - Manage and optimize online advertising campaigns and social media advertising.
• - Collaborate with admissions and academic teams to achieve student recruitment goals.

Content & Social Media Management

• - Create and oversee engaging content for websites, social media platforms, email marketing, and other digital channels.
• - Manage the institute's social media presence and online reputation.
• - Coordinate with external agencies, designers, and content creators as needed.

Website & SEO

• - Maintain and update the institute's website for accuracy and user-friendliness.
• - Ensure website updates adhere to the latest Edutrust framework.
• - Implement SEO strategies to improve search engine rankings and website traffic.
• - Monitor website performance and recommend improvements.

Analytics & Reporting

• - Track, analyse, and report on campaign performance and key marketing metrics.
• - Use data insights to enhance campaign effectiveness and ROI.
• - Prepare regular marketing reports for management.

Compliance

- Ensure marketing materials and campaigns comply with Singapore regulations, including PEI advertising guidelines and PDPA requirements.

- Participate in Edutrust renewals and compliance activities.

Other Duties

• - Lead and manage the Digital Marketing Team.
• - Ensure timely event turnaround and coverage.
• - Liaise with vendors for website, print, and other relevant services.
• - Collaborate with teams from China and overseas.
• - Manage artwork requests for the team.
• - Assign and delegate work to team members.
• - Ideate and create video content.
• - Track marketing budgets.
• - Use Asana for task tracking.
• - Perform any other relevant duties as assigned.
• Requirements:

Education & Experience

• - Diploma or Degree in Marketing, Business, Communications, or a related field.
• - Minimum 3–5 years of experience in digital marketing.
• - Experience in the education sector or student recruitment is advantageous.

Skills & Competencies

• - Strong knowledge of social media platforms, SEO, SEM, and social media marketing.
• - Excellent content writing and communication skills.
• - Strong analytical and project management abilities.
• - Ability to work independently and lead multiple team members and projects simultaneously.
• - Comfortable working with students and appearing on-site for shoots and event coverage.
• - Effective collaboration with internal stakeholders and external partners.
• - Fluent in both English and Mandarin (spoken and written) to engage diverse audiences and stakeholders.
• - Creative, proactive, and able to manage multiple projects in a fast-paced environment.
• - Immediate availability or short notice is an advantage.
• If you are passionate about digital marketing and education, and ready to make a meaningful impact, we invite you to apply for this exciting opportunity at NIM.