Creative Director

Creative Director - Product Visual Design

• Mission Overview - Lead the visual system for a white-label iGaming platform, focusing exclusively on product UI, visual systems, graphics, components, and design quality.
• - Deliver premium, clear, and scalable digital product experiences that support multiple partner brands and configurations.
• - Build a strong visual foundation adaptable across regions, themes, languages, and feature sets, ensuring cohesion and ease of implementation for product teams.
• - Guide a large creative team to raise the standard of product visuals and develop reusable design systems, templates, and assets for consistent, high-quality branded experiences.

Key Responsibilities

• 1. The Creative Team - Lead, coach, and grow a team of approximately 20 designers specializing in UI, visual, graphic, and component design.
• - Establish clear creative routines, including design reviews, quality standards, ownership guidelines, and delivery checkpoints.
• - Develop design leads, strengthen team structure, and scale the creative function as product and partner needs expand.
• - Provide input on hiring, performance feedback, skill development, and long-term talent growth.
• - Foster a steady, low-ego team culture focused on craft, clarity, and product impact.

2. The White-Label Visual System

• - Define a product visual language suitable for multiple iGaming brands, partner setups, regions, and product surfaces.
• - Create and evolve a scalable design system covering color logic, typography, components, templates, modules, graphic rules, and regional adaptations.
• - Set creative direction for key product areas such as wallet, rewards, loyalty, missions, VIP experiences, home layouts, promotional entry points, and campaign surfaces.
• - Transform UX and product requirements into polished, reusable, and adaptable UI for diverse partner needs.
• - Apply modular design thinking to enable rapid reuse of complex product content without sacrificing consistency or visual quality.

3. The Premium Product Feel

• - Set the look and quality bar for in-product graphics, banners, icons, promotional tiles, key visuals, engagement modules, and reusable artwork.
• - Develop practical creative frameworks and asset libraries to enable fast, high-standard output.
• - Ensure coins, bonuses, rewards, levels, missions, and game-like elements are visually elevated, trustworthy, and commercially polished.
• - Maintain strong visual rhythm across brand skins, seasonal themes, market versions, and daily design output.
• - Keep work clean, layered, premium, and aligned with the broader product design ecosystem.

4. The Bridge From Concept to Screen

• - Collaborate closely with Product, UX, and Front-end teams to translate design ideas into usable product experiences.
• - Balance aesthetics, usability, technical feasibility, partner flexibility, and speed of implementation.
• - Guide engineering teams to accurately realize the creative direction in final screens.
• - Focus on product-facing design, platform visual experience, white-label adaptability, and scalable UI craft, not advertising or one-off marketing artwork.

Required Experience & Skills

• Creative Craft - 8 to 15 years of experience in UI design, product visual design, digital product design, or related creative leadership roles.
• - Minimum 3 years leading medium to large design teams, including sub-teams or design leads.
• - Proven track record in building, launching, or scaling design systems for complex digital products.
• - Advanced proficiency with Figma, Photoshop, Illustrator, and modern design production workflows.
• - Strong judgment in product UI, including hierarchy, layout, interaction states, component logic, visual consistency, and scalable screen design.
• - Experience collaborating with front-end teams and understanding design-to-implementation processes.
• - Portfolio demonstrating strong taste, structure, visual polish, system thinking, and shipped product work.
• iGaming & Market Sensibility - Familiarity with iGaming, online gaming, casino-style entertainment, sweepstakes, rewards, loyalty, or gamified digital products.
• - Understanding of white-label product requirements for partner branding, regional customization, and consistent platform quality.
• - Modern, clean, premium, and systematic design sensibility.
• - Awareness of visual preferences across Southeast Asia, East Asia, Japan, Western markets, and global digital entertainment audiences.
• - Ability to adapt visual systems for multilingual, multi-market, and partner-specific environments.

Leadership Style

• - High emotional intelligence and ability to collaborate with diverse personalities, departments, and senior stakeholders.
• - Practical approach to team morale, feedback, creative disagreements, and deadline pressure.
• - Coaching mindset, willing to engage in details when quality, speed, or direction require support.
• - Disciplined in maintaining high creative standards while ensuring efficient team delivery.

Work Approach

• - Mature, pragmatic, and outcome-focused.
• - Strategic thinker, able to look beyond immediate needs and consider long-term product evolution.
• - Collaborative, low-ego, and product improvement-oriented.
• - Comfortable in a fast-paced environment with shifting priorities, markets, and product needs.
• - Motivated by real product impact, not design for its own sake.

Bonus Qualifications

• - Experience in B2B iGaming, white-label platforms, partner-facing products, SaaS platforms, or configurable digital ecosystems.
• - Experience designing for multilingual products or products used across multiple regions.
• - Exposure to US market preferences, entertainment trends, user behavior, and digital product expectations.
• - Background in high-volume platforms, partner-facing tools, admin or configuration interfaces, or complex product ecosystems.
• - Experience working with distributed teams or products serving culturally diverse audiences.

Ideal Candidate Profile

• - Able to create systems that provide partner brand flexibility without sacrificing product quality or consistency.
• - Skilled at making iGaming visuals exciting, premium, and trustworthy without excessive visual noise.
• - Capable of both strategic direction-setting and hands-on refinement of components, banners, or flows.
• - Effective leader of senior designers and developer of junior talent, maintaining unified creative standards.
• - Invested in the end-to-end process of building and shipping product work, not just visual design in isolation.