Business Development Manager

Business Development Manager

Mintegral – Seoul, South Korea (Remote)

About Us

• - Mintegral is a leading programmatic and interactive mobile advertising platform, focused on the APAC region with a global reach.
• - Powered by advanced AI technology, Mintegral provides global advertisers and developers with innovative and comprehensive experiences.
• - The company offers efficient mobile marketing and monetization solutions to help clients exceed their marketing goals.
• - Since its launch in 2015 as Mobvista’s self-developed programmatic platform, Mintegral has become one of the largest mobile advertising platforms in Asia.
• - Mintegral offers a full stack of programmatic products and services, including a Self-service Platform, DSP, SSP, Ad Exchange, and DMP.
• - The Mindworks Creative Studio provides publishers and brands with cutting-edge creative solutions, from traditional creative to the latest interactive ad formats.
• - For more information, visit:
• https://www.mintegral.com/en/

About This Role

• - The Business Development Director is responsible for both the demand and supply sides of the business.
• - The role involves prospecting, consulting, educating, and creating partnerships with SDK developer partners.
• - The focus is on developing relationships with game and app developers and selling Mintegral’s products.
• - Success in this role requires a comprehensive understanding of the mobile ad monetization ecosystem and the ability to sell technical product solutions to developers and publishers.

Duties and Responsibilities

• - Build strong relationships with direct advertisers and publishers in the South Korean market.
• - Become a trusted advisor to key decision makers at leading mobile game studios and app developers.
• - Manage a pipeline of accounts and achieve quarterly sales targets.
• - Take a consultative approach to understanding developers’ ad businesses and provide market insights.
• - Represent Mintegral at industry events and conferences.
• - Prospect clients in top game charts and through third-party tools.
• - Collaborate with internal teams, including account management, legal, product, and engineering, to ensure client success.
• - Develop and maintain strong industry and company knowledge.
• - Perform other related duties as assigned.

Requirements

• - Bachelor’s degree (BS/BA) required, preferably in business, marketing, or a related field.
• - Fluent in English and Korean.
• - Passionate about mobile games.
• - Minimum of 2 years’ experience in mobile/online advertising.
• - At least 2 years’ experience working with mobile app developers is a plus.
• - Excellent communication and presentation skills.
• - Knowledge of the mobile advertising ecosystem and SDKs.
• - Ability to quickly understand and apply new concepts.
• - Self-organized, proactive, and attentive to detail.
• - Data-driven mindset with the ability to analyze data for proposals and negotiations.
• - Ability to thrive in a fast-paced, start-up environment and perform under stress.
• - Familiarity with Salesforce, MS Excel, and Google Suite.
• - Willingness to travel 10-30% of the time.